"ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience. television, radio, or billboards.
BTL, or Below The Line, suggests that the advertising is going to target a specific group of potential consumers.
Friday, 7 February 2020
Mechanics
The mechanics in a game are the rules and proceedures to make sure that the game you play is running smoothly. Simply put, they are instrustions for the game to follow when the player does something.
ARG
ARG stands for Alternative Reality Game. This is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players' ideas or actions.
A good example of an ARG would be for the 2009 film, The Dark Knight, where they held a scavenger hunt in both the virtual and digital world.
A good example of an ARG would be for the 2009 film, The Dark Knight, where they held a scavenger hunt in both the virtual and digital world.
Tyopgraphy
I have chosen this font for my horror game because by looking at the font, it shows it has a unnatural feeling to it scratch marks from the title, it would be reconisable as damage from an unknown attacker, showing off a feel of terror to it.
Primary Reserch
Primary Reaserch
Primary Reaserch is any type of research that you collect yourself. Examples like surveys, interviews and observations are all key examples of Primary Reaserch.
Secondary Research
Secondary research is research using information that has already been compiled and formatted.
What's the difference?
There is a big difference between these two forms of reaserch. One is where you, yourself have to find and reaserch the data yourself, collecting facts while secondary is facts and evidence that has already been collected.
WWW.Ukie.org.uk/reaserch
On average, 11 to 64 year-olds in the UK spend 10.3 hours per week playing games. The results can be seen from below.
Primary Reaserch is any type of research that you collect yourself. Examples like surveys, interviews and observations are all key examples of Primary Reaserch.
Secondary Research
Secondary research is research using information that has already been compiled and formatted.
What's the difference?
There is a big difference between these two forms of reaserch. One is where you, yourself have to find and reaserch the data yourself, collecting facts while secondary is facts and evidence that has already been collected.
WWW.Ukie.org.uk/reaserch
On average, 11 to 64 year-olds in the UK spend 10.3 hours per week playing games. The results can be seen from below.
Demographics
The most common demopgrapic catigories include:
- Age
- Gender
- Race
- Living Status
- Marital Status
- Nationallity
- Occupation
- Education Level
- Number of Children
- Soical Class
Semiotics
Semiotics are the study of signs and symbols and their use or interpretation.
Another example of this is when If the cursor on a PC turns into a finger or a gear, it means the moused-over object may be clicked in order to interact with it.
One example of this in video games can be If a player sees a red bar near their character that has no instructions or label, it is assumed this represents "health" and decreases with damage taken.
Colour Theory
A visual that shows basic colours as well as other colours within the wheel.
Warm colours are usually associated with what kind of emotion?
Agression - Red
What are Primary colours?
Red, Blue and Yellow
Colours that are across from each other on a colour wheel are called?
Complimentary
What is Colour?
The property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light
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