Semiotics are the study of signs and symbols and their use or interpretation.
One example of this in video games can be If a player sees a red bar near their character that has no instructions or label, it is assumed this represents "health" and decreases with damage taken.
Another example of this is when If the cursor on a PC turns into a finger or a gear, it means the moused-over object may be clicked in order to interact with it.
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